AT&T Launches In-Car Satellite TV Service

At long last, AT&T this week officially launched its CruiseCast in-car satellite service, boasting 22 video channels and 20 audio channels.

According to the telco, the service, which is part of a joint venture between AT&T and Raysat Broadcasting, includes content from USA, CNN Mobile, SciFi, Adult Swim, Discovery, Lifetime, Animal Planet, ESPN and others and costs $28 per month. The hardware itself retails for $1,299 and includes an antenna and an in-car “set-top box” device.

So far, about 600 retailers have signed on to to carry the CruiseCast hardware and sell subscriptions, and car makers are reportedly considering offering the system as a factory installed option on some new vehicles.

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